Advances in artificial intelligence are creating new ways
for people to learn online. AI can support realistic
conversations, pronunciation practice, responsive voice
tutoring, cultural stories, music, and interactive
activities.
More Than 215 Million
Published market indicators from three major language
learning companies
140.6M
Duolingo monthly active users
25M+
Babbel subscriptions sold
50M+
Rosetta Stone learners served
These figures use different measurements and demonstrate
the scale and variety of the online language market.
Sources:
Duolingo,
Babbel,
and
Rosetta Stone.
Duolingo emphasizes game-based learning. Babbel focuses on
conversational instruction. Rosetta Stone uses immersive
learning through images, sounds, and context. Their different
approaches demonstrate that people are actively seeking
different ways to learn online.
IOLEBA did not attempt to replace an existing language
company. We identified an opportunity to create an
alternative combining language, conversation, culture,
stories, pronunciation, and practical participation.
This process could also be used to teach golf, cooking,
gardening, photography, career skills, or hundreds of other
subjects. Instead of another short video, an entrepreneur
can create a complete learning business containing organized
instruction and interactive tools that help people learn by
doing.
Find a niche. Research the market. Analyze the information.
Build with AI tools. Turn the finished creation into a
viable online enterprise.
Experience the Language Community